Research and Planning - Audience Profiling

The image shown gives represents the evidence that the highest percentage of people who go to the cinema are aged 15-24. This is who our film is aimed at, which means we must make it relatable on several different levels in order to attract each social aspect of the age group.

Research and Planning - Audience profiling

I believe the typical audience member for our media product would be anyone inbetween the age of 15-24 who likes getting involved with deep storylines which relate to an urban reality of a the diversity between lifestyles of teenagers.




This is Toby, he is 18 and is into graffiti art and bmxing he is most likely to shop at unique outlets such as 'Mash Clothing' in London, who support the youth of today and sell urban styled clothing brands, keeping up with what's new and fresh on the street. Toby is most likely to be found listening to the new form of drum and bass - dubstep, distinguished by it's two-step rhythm, fast beats and kicks are exactly what Toby lives for. Toby's favourite sort of TV programmes are going to be orientated around music such as; MTV and TMF channels, although he is likely to watch relating teenage series such as 'The Inbetweeners' and 'Skins'.



From this i am able to understand tobys likes and use them positively to help our film stand out to him. As Toby is keen on Music we could involve him and his social group with soundtracks to our film as did 'Adulthood' using Pathe institution when distributing their film they; used music as it has a huge influence on the target urban 16-24 year old audience. Their strategy was then to leverage this passion for music and tap in to the viral nature of social media to build credibility for the film, and generate early hype among a new 16-24 audience.



The film had to feel niche, real and about them so the challenge was to talk to them on their level by infiltrating their worlds to give the film credibility.

Research and Planning - Questionnaire Results (audience research)

We decided to put together a questionnaire to ask 15 of our family and friends who fall into our target audience age group of 15-24 to help identify anything we didn't already know about them and how we can tailor our teaser trailer to suit them best.

1. How often do you go to the cinema?



The graph above shows that males tend to attend cinema viewings more regularly then females, fortunately in our case our target audience is of the male gender allowing us to direct the film at the majority gender viewer.

2. How long do you prefer a teaser trailer to be?



In the above graph the prefered length of a teaser trailer is 2nd shortest and generally most popular at 20-30 seconds, therefore this is the time span we will try and aim for.

3. What location would you expect to find in an urban-drama?



The data from the above graph shows a correlation with sub-urban areas and the inner city rather than any outer field countryside locations, this was expectable considering all of the main urban-drama films out are shot in both or either one of these locations, however this helps the security of primary research from real peoples oppinions.

4. What appeals to you most in an urban-drama?



The results reveal that 'Sex Appeal' is the most appealing aspect of the urban-drama for both male and viewers, compared to crime, and character attitudes. Yet with more males than females taking part in the questionairre I am unable to make an accurate correlation between the genders.

Research and planning - Soundtrack

This song i think would be an ideal choice as it has a change in tempo half way through. This will add a sense of urgency to the trailer, which is something i want to emphasise.





This song also has a change in tempo. This song however differs from the other one above, as it has less vocals therefore allowing the more focus to be aimed at the teaser trailer.








This song is different from the other two above as it has vocals throughout. This song has more of an urban feel than the other two. Therefore creating a relevant mood for the trailer.

Research and Planning - Costume ideas.

Our film 'Sub-urban Nightmare' will be based around the suburbs of London, stereotypically the teenagers are fairly fashion conscious. In the particular area we are filming and basing are film in its certainly not at extremely affluent area however are wealthy enough to be able to afford up to date clothing. Here are some images of the kind of clothing our actors will wearing, fashionable yet not big designer branded clothing.

Black trainers, however when filming the trainers we will use will be scruffy to represent, the more lazy , un-groomed appearance.

Standard black jeans, nothing to stand out too much, jeans faded again to represent that's there not brand new, however they don't have holes or anything to shabby looking.

Finally, this hoodie represents the street life style of the individuals, and portray a urban teenager. As apposed to a upper class adolescent.

Research and Planning - Moodboard

Research and Planning - Urban drama moodbood

Above is a mood board created by various images relating to urban drama, one of the key genres we are keen to use as a topic for our 'Teaser Trailer'. I've picked out these pictures to help inspire our shots and story lines, the majority our fairly dark and grimy although some shots have vibrant colours to portray a contrast in lifestyles or a mixture of emotions.

The pictures at the top of the mood board I have chosen, reflects emotion of the characters and layout of the shots effectively majorly as mid-shots. The other images focus on settings and establishing shots to help set the scene allowing the audience to immediately identify the genre and story line of the movie, this is key when designing a teaser trailer.