Evalutation 1 - In what ways does your media product use, develop or challenge forms and conventions of a real media product?

The title of the film has been put in a urban style font, with all letters other than 'i' in capitals. this gives it a gritty look, conforming the the conventions of our genre.

The setting and location can be seen in the pictures, they all have a similar colour scheme which can be seen above in the screen grabs. The setting is generally at night time as well in order to match this colour scheme.

Costumes used are hooded jumpers and coats and jeans or tracksuit bottoms.
Props are the cars and the fake blood.

In the top right image the close up shot has been freeze framed in order to allow the audience to familerise themselves with the actor, this also matches the beat of the soundtrack.
Generally the camerawork was handheld in order to create a more realistic feel, which we thought to fit into the mood of the genre.

All of the titles and intertitles share the same font of poplar, however they all vary in size depending on importance and the amount of text needing to be shown in the shot. For example the film title is a big font in order to fill a large amount of the page whereas the summer 11 intertitle is smaller size.

This story isnt very clear through the viewing of the trailer, therefore there is a high sense of enigma. This is good as a large number of trailers use enigma as a technique of attracting their audience without letting out too much information on the plot.

The genre in British Urban Drama. This is suggested through the trailer through the setting in the club and in the cars. It is also set up by the costume and characters as they have a late teen stereotype which the target audience are intended to belong to.

The characters are introduced:

• in the club are location which is famous for being an attraction for young people (the audience)
• on the side of a street, a commonly known place where the stereotyped characters and age group are known for being found
• the final character is introduced in his car. A known interest of the target audiece as they are all beginning to learn and pass their driving tests.

Special effects are used in a basic standard. An example from on of the screen grabs is the speeding up of the top left image.