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Thursday 7 October 2010

Research and Planning - Buried teaser trailer analysis



Genre - thriller / horror

Narrative - some one is buried in a coffin. Calls the police and is hung up on, the call may have been intercepted. Sparks a lighter in order to find out where they are.

USP - No footage shown, just dialogue and music. This shows that the creators want to leave the rest t the imagination.

Target Audience - young to middle aged adults. Possibly couples. Slightly niche target audience. Screaming and sympathy attract the female audience to watch the film who would genrally go with their partners to watch the film.

Music - continuous  high pitched noise, regularly changing frequency. Rather unsettling.

Pace - Slow sound flow. Fade in and out of titles onto black screen.

Camera shots and angles - only shot is briefly of when the character lights his lighter, and a quick long shot is shown of him lying down in a coffin.

Dialogue - heavy breathing. Panicking man asking for help on his mobile, and is rejected by the police operator. Asynchronous sound, as there is no footage shown just a black screen.

Credits and Intertitles - Coming Soon, no specific date in order to keep the target audience interested and constantly looking for more trailers and information. The film title appear. and there is a constant animation on the bottom of the screen showing the website address as well as Facebook and Twitter etc.

I would expect that the film is quite a low budget in terms of Hollywood movies nowadays, therefore it will be easy for the makers to get a good return on the film, especially as its targeted at quite a small audience.

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